Project Description: "Joy Cheung" is a community newspaper for Cheung Sha Wan, compiled, interviewed, filmed, published, and managed independently by residents on an online platform.
Solution: The brand identity of the newspaper incorporates elements from the environment, characteristics, architecture, and historical background of the Cheung Sha Wan district, hence the logo, typography, and color scheme all have an industrial feel. The goal is to distribute the newspaper to connect the community with its people and events, and to foster a spirit of mutual assistance among neighbors.
Solution: The brand identity of the newspaper incorporates elements from the environment, characteristics, architecture, and historical background of the Cheung Sha Wan district, hence the logo, typography, and color scheme all have an industrial feel. The goal is to distribute the newspaper to connect the community with its people and events, and to foster a spirit of mutual assistance among neighbors.
企劃簡介：「在長」是一份由居民自發參與編撰、採訪、攝錄、發怖和自主管理網上平台的長沙灣社區報。
方案：這次品牌證別部分則以長沙灣區內的環境、特色、建築和歷史背景作為設計元素，所以logo、字體和顏色選用均帶有工業色彩，希望能透過報章派發連結社區人和事物，發揮街坊街里的互助精神。
